In most industries, low social media engagement means low success. For a financial coach, low engagement means no clients. I worked with a coach who was developing her business. By helping her create content that was both relateable and informative, we grew her platforms to 35% average engagement rate and she has a 20% conversion rate for clients. The comprehensive strategy I designed, which includes social media, email marketing, and a blog, has proven to followers that she knows her stuff, and that she's someone they want to work with.