My role was vital in creating an exceptional online shopping experience for customers. Here's an overview of the steps I took in the project:

Research and Understanding: I started by conducting thorough research to grasp the goals of InShine and gain insights into the target audience. Understanding their preferences and pain points was crucial in crafting a successful design.

Competitor Analysis: I analyzed other jewelry e-commerce websites to identify industry best practices and areas where InShine could differentiate itself. This analysis helped inform the design direction.

Information Architecture and Wireframing: With a clear understanding of user needs, I worked on the website's information architecture and created wireframes to outline the layout and navigation flow. This helped establish a solid foundation for the design.

Interactive Prototyping: To visualize the user flow and interactions, I developed interactive prototypes. This allowed me to test and validate the design before proceeding to the visual stage.

Visual Design: Utilizing my design skills, I crafted a visually appealing and cohesive user interface. I paid attention to typography, color schemes, imagery, and branding elements to create an engaging and luxurious atmosphere that aligns with InShine's identity.

Responsive Design: Considering the prevalence of mobile devices, I ensured that the website was responsive across various screen sizes and platforms. Mobile users would have a seamless shopping experience.