Rasna Buzz: Branding for Takeaway Store
Aparajita Bhattacharya
Overview 🔎
RASNA BUZZ is a non-alcoholic social spot where anyone and everyone can enjoy simply over fancy fruity concoctions that offer the best tongue-tingling experience. Its buzzing atmosphere makes it a great place to celebrate life, make memories, sip and savor over conversations, host birthday parties and have a fun-filled outing with friends or colleagues, or even spend quality time with kids and families.
Brief ✍️
We were asked to create a memorable and fun brand identity for Rasza Buzz - which would reflect the idea of 'nostalgia' and enter a different design space to which they usually followed - a more hip, modern and youthful branding.
Process 🛣
Several re-iterations and explorations were done to reach to the final logo.
Identity-specific elements were shortlisted to create nostalgia around the old Rasna that we all know.
After several color palette explorations, a vibrant color palette was selected which was complementary to the nostalgic elements.
Several illustrations and compositions were created, combining vectors and image cutouts as a brand language, followed by packaging and collaterals as shown below.
Takeaway store site photos📷
The branding was a success. The brand has got a tremendous response from customers as they have already signed up 40 franchises in the last 5 months. Rasna, being a famous brand, has an added advantage because of the brand name. Rasna Buzz is actively seeking franchisees and is planning to open 400 stores by the end of 2022.
