Challenge: Looka faced the complex task of rebranding while expanding its market reach beyond logo design, necessitating a strategic shift in its brand perception and market positioning Pain Points: Looka needed to effectively communicate its evolution from a logo design tool to an AI-powered design platform offering various solutions. Additionally, navigating enterprise-level partnerships with industry leaders posed a challenge in solidifying its market position and credibility - especially as the company aimed to establish credibility in the industry and reach a broader audience while ensuring accessibility to diverse user segments.

Solution: An integrated PR strategy involved weaving narratives around Looka's rebranding narratives, targeted media engagement, and leveraging enterprise-level partnerships to amplify Looka's market presence. Simultaneously, we strategically integrated social media management (complete takeover - this involved creating content strategies, calendar, distribution strategies and more), new influencer marketing and affiliate marketing channels and forged strategic partnerships with industry giants like Microsoft, Xero, Typerform, SEMrush, HubSpot, and Square, amplifying Looka's reach and credibility. Strategic partnerships with these enterprise-level entities added credibility and extended Looka's reach to a broader audience through co-marketing efforts and integrations with partner platforms. - Achieved a 70% increase in media coverage, emphasizing Looka's rebranding, expanded design offerings, and strategic partnerships. - Generated a 50% rise in user engagement and inquiries from diverse user segments due to targeted messaging and expanded market reach through affiliate collaborations.

This PR approach seamlessly integrated Looka's rebranding efforts with affiliate marketing, social media management and enterprise-level strategic partnerships. We successfully amplified the brand's reach and credibility through compelling storytelling, targeted media engagement, and effective communication of Looka's synergies with Microsoft, Xero, Typerform, SEMrush, HubSpot, and Square.