Email Marketing for a SaaS Company
Adi Pandit
Content Writer
Digital Marketer
Social Media Manager
G Suite
HootSuite
Zoom
OptinMonster
LeadX
The need to tell the story of LeadX AS.
LeadX AS is a Norway-based lead generation & management SaaS Company that's making big strides in disrupting the way sales teams work.
Its revolutionary product (or rather software) allows every business - big or small - to enable its employees to post hot leads to help grow their business. They have been in the game for almost two years now and with every bug fix, every new feature, the software keeps getting better.
The Problem
LeadX is a very new company, with a small team that's working remotely. It faced challenges as any new company would - no one knew about it. Now, how do we solve this issue?
The Solution
We devised a 360-degree digital marketing plan to steadily put LeadX on the map. With the primary objectives of brand awareness & community building - we started with activities on social media & email marketing.
Tools Used
• Mailchimp - To build a list of subscribers, create marketing automation & nurture leads with curated funnels.
• LeedFeeder - To find out who is visiting our website and from where?
• Zoom - For internal team communication & webinar for external audiences
• StreamYard - For broadcasting Live webinars across social media channels.
The Result
A community of 500+ active subscribers in 3 months organically.
5-step funnel set up to nurture leads and warm them up.
Got over 45% consistent open rates & 3%-4% click-throughs.
Are you looking to take your business online too?
2020
