Cannes Film Festival - Campaign and Content Creation

Raghad Muhalhal

Content Creator
Copywriter
Social Media Marketer
Adobe Premiere Pro
Miro
Social Media
About
For the second year in a row, RedSeaIFF will be going to Cannes Film Festival’s 75th edition as part of the Saudi Pavillion to celebrate the cinema industry in Saudi Arabia.
The dynamism of the sector is creating a once-in-a-lifetime business opportunity for international filmmakers, producers, and creatives who wish to collaborate with or create content for the Saudi film market.
It is also important to highlight talents from Saudi Arabia that exude pride and authenticity to perfectly represent our values, While celebrating the art of film, and extraordinary women in film.
The Task
To celebrate and highlight Saudi talent and RedSeaIFF ambassadors on the international scene. And to further demonstrate high levels of quality and innovation, and establish RedSeaIFF as the region's premier festival.
My Role
Lead campaign strategist
On-ground campaign manager
Copywriter

From dream to screen.

Summary:
To launch an international platform that celebrates achievements and brilliance in the Saudi cinema industry.

2022

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