Open Influence | Senior UX Consultant
Catherine Hicks
Data Visualizer
Graphic Designer
Visual Designer
Figma
Open Influence
Led the development of an interactive Brand Safety Report, enabling brands to assess influencers on risk factors like profanity and offensive content through an intuitive scoring system, providing detailed content evaluations and actionable insights for brands.
• Boosted conversion rates by redesigning landing pages with clear CTAs and mobile-friendly layouts.
• Implemented A/B testing to identify and refine high-performing design elements.
• Developed a transparent, user-friendly interface that balanced detailed analytics with accessibility.
• Conducted user research, competitive analysis, and A/B testing to deliver user centered solutions aligned with business goals.
