Social Media Graphics @ 42 Silicon Valley

Kim Alvarez

Brand Strategist
Graphic Designer
Digital Marketer
Sketch
42 University
42 Silicon Valley is a non-profit, tuition-free software engineering school. The progam lasts between 1-3 years with progress monitored via a gamified curriculum. The admissions process is a 28-day intensive coding bootcamp consisting of daily coding challenges and weekend group projects.The curriculum is project-based, peer-to-peer, and simulates a working environment where everyone works and learns together.
Role
I worked in the marketing team, first as an intern and then later on as the Marketing Communications Manager. I also had a background in graphic design, and worked as the design lead, creating all of the marketing assets(social media graphics, promotional material, etc.).
Goal
To organically increase visibility of the 42 Silicon Valley brand on its social media channels to attract new applicants.

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