I'm a firm believer that the best product marketing always serves the user. Whether you're launching a new product or pushing an existing one, the user should understand how the product helps them, how it works, and why they need it. My goal with product-focused content for Donorbox is to answer questions before they arise.

I have written product marketing emails, user documentation, blogs, beamer notifications, and more for Donorbox.

Working with Donorbox's product managers and the Director of Product Marketing, I help identify what kind of content is needed for an upcoming product launch. I work best when I can try out a product myself, but I also appreciate in-depth documentation. I like to test out a product and approach it as a user might; in turn, this helps me break down the steps and utility for the user.

I try to be as creative as possible when it comes to detailing how this product will make the user's life easier. Sometimes this involves industry research to understand processes I might not be familiar with to identify problems this tool can solve. I also take visually appealing and informative screenshots that illustrate what I'm explaining as I go and provide those to the content team.

I love feedback, especially from product managers and other stakeholders who know the product intimately. This helps me rework the current copy piece with any requested changes and understand the product for future writing.

Check out my product marketing in action! I've helped with campaigns ranging from entirely new product launches to updates and revitalizations.

Here are some examples of product launch blogs I've written for Donorbox:

For a list of all blogs I've written for Donorbox, click here.