Esteban Arellano
The world's leading decentralized museum charting the future of cultural curation. Working against the grain of an outdated museum system, this geographically-distributed team imagines a future where we can enjoy culture from anywhere. Such a concept requires a cutting-edge voice with simple but bold details so the attention stays on the art. This commission reimagines the organization's voice, creating brand identities, a print magazine, and motion assets for the community.