green jeans / Branding & Packaging

green jeans is a sustainable jeans brand which aims at providing affordable jeans to the world.

The owner, Ruby Green, decided to start her very own sustainable jeans brand that will allow anyone to purchase jeans that don’t cost the world. green jeans was brought to life when she was online shopping for some jeans and noticed how many brands weren’t running their business with sustainability in mind.

The idea behind this visual identity was to display a youthful and down-to-earth look and convey the sustainability message by showcasing the good quality materials. One requirement was to avoid using the colour green.