Rouyati Game | Reviving the Sense of Belonging

A mobile city-building game challenging players to transform the deserts of Saudi Arabia into futuristic smart cities

The Ministry of Municipal and Rural Affairs in Saudi Arabia approached our agency to seek our expertise in designing a gamified process to engage citizens in identifying and addressing visual distortions within Saudi cities.

We took gamification to the next level by empowering Saudi citizens not only to address visual distortions but also to envision and build a holistic smart city. However, the power to build this city is based on their engagement in the Ministry’s campaigns. This approach motivates active participation and fosters a sense of ownership and pride, transforming the reporting process into a dynamic and rewarding experience.