As the lead designer responsible for the entire company rebrand. Once the new brand identity, assets, and website were completed, we launched a soft brand refresh to gradually introduce the new look and feel to their audience. We built anticipation for the big reveal by teasing their new release on social media and their website. Finally, in April 2023, Greyphin unveiled its completely refreshed brand and website to the world, showcasing the company's dedication to modern, innovative design and a user-friendly online experience.