ShopINSP needed model shots, but had a very limited budget. Instead of hiring models, going on location, shooting for hours upon hours to get the right shot, and then spending days in post to finish them, I proposed to use AI, and within a short amount of time, a full virtual Photoshoot could take place. This not only saved time, but saved the company money and allowed me to create hundreds of images in dozens of different locations.
Thinking outside the t-Shirt
With Generative AI images, the sky is the limit when it comes to what you can create, but in most cases, you don’t want to go too high. For the Shop at INSP, I wanted to maintain a high level of realism, but also be able to get creative, such as the flashy Santa for a last minute Christmas ad. Traditional photography would have required a full Photoshoot, set setup, costumes, models, post production, which were not in the budget, or time constraints.
Know your audience
The primary audience of the INSP network is 60+, split almost equally between men and woman. This became my basis for the shop’s imagery; focusing mostly on showcasing people of a particular age. AI allowed for the easy creation of images of this type. Since, by default, AI will generate 20-something, tall dark and handsome people, a lot of careful prompting had to be used to get the right demographic.
Bring the whole family
While the primary demographic was of a particular age, we wanted to occasionally showcase family shots. Fathers and sons, mothers and daughters, or an entire family. Multiple products and people in one shot can prove a challenge for AI. This required specialized prompting to get each person to look correct, and a lot region editing to get everything perfect.
But how is it all done?
Find out how I use Mid-Journey, Photoshop and other tools to create these shots.
