Fractional CMO for Kids' DTC Brand

Executive team leader spearheading marketing, communications, and social impact.

Led communications for significant efforts, including GoBe's Shark Tank pitch and a separate crowdfunding campaign that raised more than $700,000 for new product development.

Directed GoBe's organic and paid content strategy across social media (45,000 followers) and email (80,000 active subscribers), and also served as the media contact for organic press coverage in major outlets such as Good Morning America, Glamour, Buzzfeed, and TheSkimm.

Partnered with COO to research and foster relationships with key international markets and sellers, seeing a 33% increase in international growth from Q2 to Q3.