Singapore: The Brand by Anjani DubeySingapore: The Brand by Anjani Dubey

Singapore: The Brand

Anjani Dubey

Anjani Dubey

Here is my take on how I would advertise a country if I were to transform it into a brand - I conducted design sections such as its brand personality, branding statement, ways of advertisement, and even included a montage video that is a '30-second trailer' showcasing the brand/country. My country of choice was Singapore as its one of the century's largest expansions and has had the biggest transformation in terms of infrastructure, architecture, and life security.
Brand Personality & Branding Statement
Brand Personality & Branding Statement
Advertisement Options
Advertisement Options
Moodboard - Brand Study
Moodboard - Brand Study
Like this project

Posted Apr 23, 2023

Creating a brand out of a chosen country by contextualizing the country's goals and aspirations.