Email Audit and Revamping to Boost Engagement

Aggelina Economist

0

Email Marketer

Marketing Strategist

Email Marketing Designer

Canva

MailChimp

MailerLite

### Objective

RSH Web Studio contacted Aggelina to conduct an audit of their email marketing platform. Her goal was to assess their email performance, improve engagement rates, and generate new content ideas for upcoming campaigns.

### Approach

Lina began the audit by evaluating RSH's email marketing tool, Flodesk. She collected pertinent metrics and compared average open rates, click-through rates, and unsubscribe rates with industry benchmarks. This process enabled her to pinpoint both successful and less effective campaigns, providing insights into audience behavior. To further enhance the email strategy, Aggelina also explored RSH's online presence for additional inspiration for campaigns. Ultimately, she delivered a detailed list of actionable recommendations and key insights.

### Results

After implementing Aggelina's suggestions, RSH experienced a significant rise in both open and click rates. With a plethora of content ideas available, the company's team was able to quickly create new email campaigns, leading to time savings and lower costs.

### Testimonial

“Aggelina, I genuinely value your authenticity and the strategic insights you've provided! I look forward to our ongoing partnership, as I know I'll seek your expertise. Your input is invaluable, and I have no doubt you'll continue to excel in your endeavors! I was especially thankful for the thorough insights you shared regarding and your suggestions for its future possibilities. After our session, I felt motivated and ready to tackle what had previously seemed like an insurmountable task. Thank you!”
— John Leskas
Owner, RSH Web Studio
Note: Actual metrics have been censored for confidentiality.
Strategy and Audit Brief
Strategy and Audit Brief
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Posted Oct 20, 2024

By redesigning their email templates, the client achieved higher click-through rates and improved overall user experience with visually appealing designs.

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Email Marketer

Marketing Strategist

Email Marketing Designer

Canva

MailChimp

MailerLite

Aggelina Economist

Marketing & Newsletter Strategist 🎯

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Holistic Marketing Strategy and consulting for Travel Agency
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