🐾 The Shaggy Paw

"“All for the wags!”

The Shaggy Paw is a personalized loungewear brand specializing in embroidery of your puppy’s portrait. All custom-piece is packaged with love from another passionate pet parents!



Process 🛣

The client took an original branding to me for refreshment and further expansion on packaging + website.





Social Media + Website

I designed custom illustrations for flexible usage when creating social media posts, and a fun-loving website to increase sales. The website is built on Shopify. The goal is to make ordering easier for potential customers: upload photos for custom embroidery, and cross-selecting colored stitches & shirts.