Content Creator

Alicia Dekker

Content Editor
Social Media Manager
Content Creator
Adobe Photoshop
Instagram
TikTok
As the content creator for West End Groom, I manage the digital presence of the dog grooming business by crafting engaging content across various platforms. My responsibilities include:
Developing creative concepts for TikToks, Reels, and posts that showcase the grooming process, client transformations, and behind-the-scenes moments.
Producing and editing high-quality video content that highlights the brand’s services, ensuring consistency in tone and style.
Creating engaging captions, selecting relevant hashtags, and strategically posting to increase visibility and drive engagement.
Managing the business's online community by responding to comments, questions, and reviews, ensuring a positive and approachable brand image.
Collaborating closely with the grooming team to feature new services, promotions, and client testimonials that align with the company’s values of care and quality.
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