Video Ads for E-commerce Store

For this project, I was tasked with creating high-quality, captivating UGC to be used for Facebook Ads. The company was an e-commerce store and the product we were promoting was a handheld UV vacuum cleaner.

The first task I set out to do was to discover the pain points of the potential buyer, which I determined to be:

Pet owners who struggle to properly clean their sofas, mattresses and cushions of fur, dirt and germs

Homeowners who worry their current tools for deep cleaning their mattress, sofa and cushions aren't effective enough

With those pain points in mind, I drafted scripts for every video in a way that potential customers would feel their current problems were being heard.

I then got to work on filming and editing the content. The whole process took 3 days to complete and the client received 5x 15-30 second videos and described the content as, "exactly what they were looking for". No revisions or edits were needed.