Marketing Systems Development | Franchise Business
Blythe Miller
Marketing Strategist
Project Manager
Business Strategist
monday.com
Social Media
WordPress
Just Love Coffee
I helped this franchise brand with no existing marketing department grow from 4 to 16 locations over the course of 18 months.
Systems Created
-Developed a detailed store opening marketing template that encompassed a full online and offline plan for the pre-opening, grand opening, and <1-year post-open phases.
-Created a store-opening marketing budget for new locations that could be customized for each local market.
-Developed a marketing playbook for franchisees to follow quarterly.
-Onboarded marketing vendors to improve the digital marketing process system-wide.
-Built scalable systems for managing social media, content marketing, website launches, email marketing, and advertising for each location.
-Built a marketing training system for all new franchisees.
Channels Used
Social Media: TikTok, Instagram, Facebook, YouTube, Snapchat, LinkedIn
Email: GoGoGuest (Wifi to email list builder)
Website builder: WordPress
Planning and training: Monday.com + Google Drive Programs
Roles Managed
Marketing Interns
Graphic Designers
