Digital Marketing for Yupvoted's London Cultural Events
Ayo Fajuru
About:
Yupvoted promotes Art & Culture events in the United Kingdom. The brand is sponsored by the Arts Council, England.
My role: Digital Marketer
Timeline: 3 Months
Tools used:
Canva
Clipchamp
Platform Analytics
Webflow
Adobe Premiere Pro
Google Docs
Platforms:
Instagram, Bluesky, Tiktok, Facebook, Reddit
Yupvoted Instagram
The Challenge:
Driving genuine enthusiasm and fan engagement about cultural events in the United Kingdom.
My Process:
Building a sustainable Content System for Yupvoted
The Yupvoted Website prioritizes User Experience (UX) by merging narrative reviews with a visual-first POV strategy.
It features a semantic SEO architecture designed to capture niche traffic.
We integrated a proprietary engagement loop that allows users to shape the platform's discourse via:
Conversion Funnels: Sign-ups for exclusive ticket drops.
User-Generated Content: Commenting and discussion threads.
Gamification: A community 'Upvote' ranking system for events.
Revenue Streams: Direct-to-consumer merchandise sales.
Yupvoted.com
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Posted Nov 26, 2025
Driving genuine enthusiasm and fan engagement about cultural events in London and the United Kingdom.
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