Royal Palms

Royal Palms Vacation Club strives for elegance with its tropical destinations. For this project, I created a logo and business card, intending to convey a tropical feel but in an elegant style. When I designed this project, I could not figure out how to combine tropical with elegance. When you think tropical, you think bright, vibrant, and fun, but not with this project. I decided that I would use muted colors, a simple design, and a luxury feel. The logo is simple but still conveys the idea of a tropical vacation. The business card also has that tropical feel with the pattern in the background, but still shows elegance and luxury through the colors, typefaces, and style.