Objective: Improve Instagram presence and optimize paid marketing campaigns.
Challenge: Dentalia Clinic struggled with inconsistent Instagram content and underperforming paid campaigns, leading to low engagement and ROI.
Actions Taken:
Instagram Content Strategy: I audited the clinic’s Instagram and revamped their content, focusing on educational posts, patient testimonials, and engaging visuals to attract potential clients.
Paid Marketing Optimization: I analyzed and restructured their paid campaigns, targeting specific demographics and optimizing media buying to increase conversions and reduce ad spend.
Results: The clinic saw a significant boost in engagement, a higher return on ad spend, and an increase in patient bookings through Instagram.