Brief
GO is a concept app made with the aim of improving transport in my country, especially in cities. I designed and developed it within 2 months, and conducted user experience interviews to improve and ensure its efficiency.
Problem
Long bus stop delays, random bus arrival times, and lack of enough buses which leads to limited seats. This directly affects commuters' schedules and routines.
Solution
A bus tracking app that helps commuters know the arrival time of buses at certain bus stops, schedule transport according to their routines, and book seats on the bus.
Design process
Research/Discovery
Conduct research to understand the pain points, frustrations, and needs of the target users through surveys and interviews.
Design
Create wireframes, and prototypes and refine them based on feedback to develop the user-centric design and also address the pain points identified during the research phase.
Validation
I conducted a user experience research with a group of 5 to iterate on early design concepts which brought to light several issues with the app.
Research
Long bus delays and random bus arrival time, are mainly caused by drivers who spend more time in bus stations waiting for enough commuters to enter the bus since there is no way to be aware of the number of commuters they will pick up throughout the way.
Kigali sees a 3 percent population growth per year and is home to 1.2 million population, according to the National Institute of Statistics. 97 percent of Kigali residents who use public transport are bound to be affected by public transport inconveniences.
Official data by Rwanda Utilities and Regulatory Authority show that only 1 percent of Kigali residents use private transport and 3 percent use taxis.
Wireframes
Paper design
Low fidelity design
Final designs
What I learned
Throughout my time working on this project, I've learned the importance of gathering as much user feedback in the early phase of the project. At the start I didn't gather feedback and this has cost me more time and energy.
