As a freelance writer on retainer for my client, one of retainer tasks include writing monthly SEO-optimized blog posts to increase organic traffic to the website and for the website to rank higher on Google without the use of a sponsored paid rank. Utilizing my expertise in writing engaging and informative content, I began with the basics – what other users search when considering taking a hot yoga class vs. a non-heated class. The post was written to persuade yoga students to convert to a hot yoga practice.

This duty requires me writing 1200-1500 word blog posts that include relevant SEO key words and long-tail key phrases. Posts are written with information and topics that allow a natural flow of relevance to avoid keyword stuffing.

This client is opening a second location and wants to ramp up marketing prior to announcing its grand opening with the idea in mind that we wanted to solidify The Yoga Barre and its authority in yoga industry as a "go-to" and premier studio that offers variety of quality classes and workouts.