THE SIMPLE STEP-BY-STEP FOR RUNNING FACEBOOK ADS
Olufunbi Fayemi
Email Marketer
Copywriter
Blog Writer
Google Docs
With over 2 billion active Facebook users, your businesses to reach out to potential customers with this step-by-step guide.
Have you ever had that nagging feeling in the back of your head because your Facebook ads aren't doing as well as they could be? Or are you lamenting how much you pay experts to run your ads, and oftentimes, you run at a loss? If this is true for you, relax. This article is to help you run successful ads by yourself.
What are Facebook Ads?
Facebook Ads are a tool that allows businesses to target and reach out to potential customers on the world's largest social network (Facebook).
Using Facebook Ads, businesses can create ads specifically targeted to users based on their interests, demographics, and even location.
With over 2 billion active users, Facebook provides an incredible opportunity for businesses to reach out to potential customers.
But with such a large user base, it can be difficult to know where to start when it comes to running Ads.
Understanding the different types of Facebook Ads and what each can offer your business, gives you more knowledge on how to run effective ads. Knowing the reason for advertising will help you create a good campaign.
Page Post Engagement Ads:
These ads allow you to promote a post from your Facebook page to increase engagement and reach more people.
Clicks to Website Ads:
These ads send people from your Facebook Ad directly to your website. They're perfect for promoting specific products or offers on your site.
Website Conversion Ads:
These ads are designed to get people who have already visited your website to take a specific action, such as purchasing or signing up for a newsletter.
App Install Ads:
These ads promote your mobile app by directing people from your ad straight to the app store page, where they can download it.
Once you've decided which type of Facebook Ad is right for your business, you need to create a copy for your ad. Your ad copy must be able to meet specific criteria.
Catchy headline:
Your headline must be written to catch your potential customer's attention at a glance. You don't want to fill it up with too many details, but it must be able to make them want to read your copy.
Compelling Introduction:
It isn't enough that you can get them with a great headline; you must make them stay. The introduction is as important as the headline of your copy. This is where you either share the pain your potential customer is facing or tell a personal story. Storytelling is one of the best ways to hook a reader. We all love stories.
Specific and Short:
Your copy must speak specifically about what the product can do for the reader and why they should get it now. People don't have the luxury to read for long, so you have to make it as short as possible and as persuasive as possible so they can take the next step, whether to sign up or pay to buy.
Creating an Ad Design
When creating an ad design, there are a few key things to keep in mind.
Firstly, your ad should be visually appealing and eye-catching. This means using high-quality images or videos that will grab attention.
Secondly, your design should be clear, concise, and persuasive. You want to make sure that your message is communicated clearly and effectively.
Your ad should also have a strong call-to-action (CTA). The action you want your potential client to take must be explicit, and it should encourage users to take the desired action.
Optimizing Your Ads Campaign
Keep your ad campaigns focused on a single goal.
Make sure your ad copy is clear and concise.
Use relevant images to grab attention and convey your message.
Use split testing to find the best-performing ad variations.
Always be prepared to adjust your ad campaigns based on results.
How to Target People on Facebook
If you want to get your message in front of as many people as possible on Facebook, you can do a few things to ensure your ads are being shown to the right people.
Demographics:
Take a look at the demographics of your audience. Facebook allows you to target specific demographics like age, gender, location, and interests. By targeting your ads to people who are most likely to be interested in what you have to say, you'll have a better chance of getting your message seen by the right people.
Behavioural Targeting:
You have to consider using behavioural targeting. This allows you to target people based on their past behaviour on Facebook. For example, you can target people who have recently visited your website or engaged with your posts in the past.
Lookalike audiences:
Use the lookalike audiences to reach new people who are similar to your existing fans and customers. Lookalike audiences allow you to find new people likely to be interested in what you have to say based on their similarities to your current fans and customers.
By using these targeting options, you can make sure your Facebook ads are being shown to the right people to get your message across effectively.
How To Run The Ads
Set up your business manager.
Go to Facebook Ad Manager and create an account. Fill in the necessary information.
Create a business page.
Click the add button and click on Create a new page. Set up your business page as you deem fit following the instructions that will be displayed.
Create an ad account.
Click the Create ad and fill it up. It is imperative to know that
Add your payment information.
This is a simple basic step of adding your means of payment for your ads, whether it's a card or mobile app.
Start a campaign.
Click on Create a campaign and choose an objective. Your objective is based on what you want to achieve. Each of the objectives is for a different purpose.
Awareness is to increase your brand visibility or reach.
Leads are to gather people and make them start thinking about your business or taking further steps.
Sales is to make people take action you want them to like buying your product and services.
Fill up the necessary information.
Set up the ad set.
Create your Ad set according to your target audience collated from your previous research. This has been discussed in How To Target People On Facebook.
Ad placement.
Where you want your ads to be placed. I will advise you to put it on default.
But if you want to select manually you can pick from several options like feeds, reels, stories etc according to your purpose.
8. Create your Ad
Depending on your campaign objective, there are different approaches which include:
Photo Ads: This is when you use a single image for your Ad accompanied by a copy.
Video Ads: videos are a good way of advertising your products. This ad only requires a single video.
Carousel Ads: displaying more than 1 image or video in an ad.
Messenger Ads: this is when you send a direct message to your audience with Meta’s Messenger app. You most likely have seen something related in your messenger's DM.
There are several other types but these are the most popular ones.
9. Publish your Ad
Click on the "publish" button. Wait for Facebook to review your Ad to see if it matches all the requirements and policies. This could take about 24 hours. You will get a notification when your Ad is live.
How to Measure the Success of Your Campaign
There are a few key metrics you can use to measure the success of your Facebook ad campaigns:
Reach:
This is to know the number of people who saw your ad.
Frequency:
This is the average number of times each person who saw your ad saw it
Clicks:
This is the number of clicks on your ad, link, call-to-action, or website.
CTR (Click-Through Rate):
This is the percentage of people who saw and clicked on your ad.
CPC (Cost Per Click):
This is the amount you pay for each click on your ad.
CPL (Cost Per Lead):
This is the amount you pay for each lead generated from your ad.
CPA (Cost Per Acquisition):
This is the amount you pay for each sale made from your ad.
You can find these metrics in the Facebook Ads Manager under the "Results" tab.
Conclusion
Running an ad successfully requires a lot of patience and consistency, which I believe are the natural abilities of an entrepreneur.
With the step-by-step guide on how to run an Ad and consistently checking your metrics, we know you can reach the world with your product and service.
