Brief Introduction.
SigmaFit is one of the popular fitness brands here in Egypt, so me and the rest of the team at Thothique, which is my music development company, have been following their media campaigns to analyse their preferred tone of soundtracks when it comes to the audible experience they accompany with their videos.
We found out they don't use any costume-made soundtracks for their advertising campaigns on social media. So, it was our turn to step in and offer them our experience to elevate their work and help them achieve something bigger.
Backstage.
After we analysed some of their work with fitness models and athletes, we took a collection of 4 reels they had posted on Instagram and decided to base our sample on them. We tried to imagine, if we were the ones in production, how we would do it.
It was not so long before I had the idea of making something that aligned with their tone in my prospective, and because I am a huge fan of rock music, I decided to lean to it and just follow the flow.
Final Result.
After around 9 hours of messing around with the drum kit and guitars, recording random takes, and trying to catch an interesting sound, I managed to put together an organised, melodic, energised soundtrack that fit perfectly over the 4 samples we chose from their Instagram.
The sample is being reviewed at the moment by the distribution and licensing company and should be available soon. I will link it below when it is available.
