Rare Supply Co.

Rare Supply Co., a boutique specializing in unique jewelry and watches tailored for the millennial generation, sought a distinctive brand identity. The brand had a daring and playful personality, always pushing the boundaries of fashion and jewelry with bold, whimsical statement pieces. The goal was to create a brand that reflects this fearless spirit and offers customers a one-of-a-kind experience.

Brand Identity: The Rare Supply Co. brand identity centers on a captivating and daring deep red as its primary element, making a striking and bold statement. This color choice reflects the brand's unapologetic nature and unconventional approach.

Primary Logo: The unique logotype designed for Rare Supply Co. perfectly complements the brand's eccentric and playful personality. It serves as a visual representation of the brand's daring and whimsical jewelry collection.

Logo Variations: A set of logo variations was developed to maintain brand recognition and adaptability across various applications, ensuring a cohesive yet flexible visual identity.

Brand Pattern: The brand pattern was created to enhance visual consistency and provide a recognizable motif that could be applied across various materials, adding depth and intrigue to the brand's visual assets.

Social Media Content: Custom-designed social media content engages the brand's audience and reflects its unique style, creating a dynamic online presence that resonates with its target demographic.

Jewelry Packaging: The packaging design showcases the brand's commitment to delivering a memorable unboxing experience, reflecting its products' bold and playful nature.

Web Design: The web design reflects the brand's personality, offering an immersive digital experience for customers seeking one-of-a-kind jewelry and watches.

Results:

The new brand identity and design for Rare Supply Co. have successfully captured the brand's daring and playful personality. Customers are now invited into a world of striking and unconventional jewelry and watches, where being unique is celebrated.

The deep red color, unique logotype, and brand pattern have created a strong visual impact, allowing Rare Supply Co. to stand out in the competitive fashion and jewelry market.

The Rare Supply Co. branding project has successfully translated the brand's fearless spirit and distinctive product line into a memorable and consistent brand identity. The boutique is now poised to attract and inspire a generation seeking to express their uniqueness through bold and playful jewelry and watches.