Waruwa Website

Daniel Vargas

Framer Designer

Framer Developer

Web Developer

Figma

Framer

Nutrition

Lead the migration of Waruwa, a Colombian food delivery app, from Figma to Framer.

Goal

Empower Colombian Farmers: Waruwa aims to disrupt the food delivery market by eliminating intermediaries and streamlining the process. This directly benefits Colombian farmers by giving them a larger share of the profits, supporting their families and livelihoods.

Enhanced User Experience (UX): During the migration, I implemented subtle and engaging interactions with various UI elements. This will streamline communication between users and the company, leading to a projected 40% increase in conversion rates.

Key Skills Demonstrated

UI/UX Design principles and best practices

Figma and Framer design software expertise

User research and testing methodologies

Ability to translate design concepts into functional prototypes

Impact

This project will contribute to Waruwa's success by:

Strengthening farmer partnerships: By ensuring farmers receive a fair share of profits, Waruwa fosters long-term, sustainable relationships with Colombian agriculture.

Improved user experience: The enhanced UX will make Waruwa a more user-friendly and engaging platform, leading to increased customer satisfaction and loyalty.

Data-driven design: Utilizing Framer's capabilities allows for data-driven design decisions based on user feedback, optimizing the app for conversions.

Website link: https://www.waruwa.com/

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Posted Apr 30, 2024

Led Waruwa’s website development, migrating to Framer to enhance user experience and elevate the digital presence of this Colombian organic food brand.

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