The Dailee: E-Commerce Shopify Theme

Sophie Lee launched The Dailee—a daily planner designed to simplify life for college students and Gen-Zers. With its instant success, Sophie sought to create a distinctive brand and online presence for her high-demand product. The goal was to provide type-A personalities and all organizers with a seamless, all-in-one solution to track their tasks and notes—eliminating the need to wonder where anything was written.

I led the creation of custom UI design mockups in Figma for a Shopify theme, ensuring a developer-ready handoff for a smooth build. In addition, I rebranded The Dailee by pairing two new typefaces that brought a modern, feminine aesthetic, resonating with their audience. The final result was a clean, intuitive e-commerce experience designed to inspire even the most “disorganized” users to regain control of their day.