Tiered Membership Launch Funnel for Gen Z wellness coach

Main Goal: Grow membership waitlist

The project focused on creating a social media-to-email funnel designed to convert social media followers into paying members of a newly launched wellness membership.

The emails aimed to educate and empower young women on holistic nutrition and burnout management, gradually guiding them toward joining a supportive paid membership community.

Voice-Centric Content Creation: Authentically captured the client’s voice, ensuring the messaging felt personal.

Strategic Launch Planning: Detailed launch plan that included specific steps to drive conversions, moving away from a random approach to a structured strategy that the client could confidently implement.

The client reported feeling more confident in her marketing efforts, with a newfound understanding of how to guide her audience toward meaningful action.

Testimonial:

"Your timeliness, encouragement, and ability to take on my voice in your writing were incredible. You made everything a collaborative effort to ensure my expectations were met, and you knocked it out of the park. Creating an actual launch plan instead of just 'throwing things at the wall' made me confident in launching a new offer. I learned the importance of how I speak to my audience and creating a trail for them to follow to my offers. Lauren is dedicated, organized, incredibly smart, and passionate. She will always come through for you, deliver, and exceed your expectations."

- Mariella de Angelis