• Led the design overhaul of the EZMake Hub and onboarding process, transforming a convoluted user journey into a streamlined, user-friendly experience.

• Directed the redesign of the onboarding process, reducing user drop-offs and improving engagement through a standalone, intuitive interface.

• Simplified onboarding with a step-by-step standalone interface, enhancing clarity and reducing drop-off rates by developing a scalable hub navigation system, personalizing user experiences based on personas and relevant learning paths.

• Enhanced platform usability by integrating comprehensive automation templates, sample data, and setup instructions.

• Delivered a user-centered design approach that significantly improved onboarding success and automation adoption rates.

• Drove impactful improvements by leveraging user feedback, competitor analysis, and data-driven design decisions.