Dean Takahashi, lead writer for
GamesBeat and overall video game guru, made his rounds at the convention. Google's Web3 business development lead, Inaki Moreno, gave a talk in between networking. And Michael Lee, vice president of
Activision Blizzard, gave everyone in attendance shudders during his panel,
The Entrance of Incumbent Game Publishers. Even T-Mobile had people present, like Dan Thygesen, their lead of innovation and development.