Hospitality & Co-living | Market Research & Sales Strategies

I worked as a consultant for The Social Hub, a lifestyle brand and global leader in hospitality, co-living and student accommodation.

I collaborated with TSH on their latest mixed-use development in Florence, Italy for a total of over 30k sqm, focusing on retail, food and residential components.

In the initial phase of my activities, I executed an extensive Market Research focusing on retail and residential components. This was followed by a qualitative and technical Product Development and Analysis phase, focused on defining the best possible use for various retail and residential spaces within the asset.

Following the market research & product definition phase, I developed and managed all the Marketing Plan and the Go-To-Market Strategy for the retail spaces.

For the sales & marketing efforts of the initiative, I developed a commercial presentation aimed at potential buyers, tenants and investors.

Check out the following section for examples and mock-ups of some of my work, ranging from market research and marketing plan presentations to commercial brochures and location overviews. Some information has been edited for confidentiality.