Vo Coffee Co. Brand Identity
Janelle Choi
Vo Coffee Co.
What is Vietnamese coffee culture? For Marissa, the founder of Vo Coffee Co., it’s sitting in a cafe in the hustle and bustle of Saigon, patiently waiting for her cà phê to finish dripping from the traditional phin filter. It’s the uncles and aunties conversing on colourful plastic stools, the faint hint of cigarette smoke in the morning air, watching mopeds scoot by. Our goal was to create a vibrant brand identity that highlights traditional elements in a modern manner. Through playful illustrations and a bold brand style, we designed a unique identity that brings the flavours of Vietnam to Minneapolis.
branding, packaging
"Janelle went above and beyond to create the most beautiful, simple, strong, and playful designs for my new business. Communication was a breeze even when we are based on totally different continents/time zones. I am so grateful to have worked with Janelle!"
— Marissa Tran, Founder of Vo Coffee Co
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Posted Jun 8, 2026
Vibrant brand identity for Vo Coffee, bringing Vietnamese coffee culture to the streets of Minneapolis.
