For this client, we came up with the name of the brand after hearing her story.
Long story short, her roots are vietnamese and she is the first one born in Canada. Her grandparents were soap makers back in the days and she wants to use the skill to create a quality handmade soap bar using old methods of doing and use that as her first solo business idea. She also loves to play around with language, because she is fluent in 4 languages. There is this expression "Back to square one", which means restarting from the beginning. That phrase calls her and this is why the brand is "SKUARE".