Brand Identity + ShowIt Website for Luxe Hair Artistry

❣️❣️ Happy Feedback from Idelisse at Luxe Hair Artistry ❣️❣️ "I have gotten a more streamlined way for my clients to get info about my business as well as get in contact with me. You are extremely easy to work with and you were able to put my thoughts into Digital form. You are professional and very thorough."

"I love how you always eased my anxiety. I’ll let you know in the beginning how easily I get overwhelmed and you always put me at ease. I appreciated how you gave me everything in bite-size little projects that I was able to handle with ease. So yes… I really loved working with you. I was completely blown away and still am!"

Brand history and process:

Idelisse Sanchez, an independent stylist with over 20 years the salon industry and thousands of hours of continuing education, came to me for a mini brand for her business "Luxe Hair Artistry".

Idelisse was referred to me by her friend in the salon industry that had her mini brand done by me a while ago! Idelisse has no problems finding clients and is always booked out months in advance. She sought me out for a brand in order to keep moving forward and uplevel her brand. She told me "The reason I got into this business is to make women feel beautiful, confident and empowered. "

Luxe Hair Artistry "means that you’ll receive a luxurious hair experience with an artistic twist" The business personality is fun, energetic & highly educated. The business tone and voice is sophisticated and bold with a bit of sass.







Gif showcasing a variety of the Luxe logo identity package

This is the Primary logo for Luxe Hair Artistry. Using a bold and sophistacted serif font, I created this logo for my client. The barely there line beneath the name and precise lines of the font of hair artistry lend some refinement and clean cutting edge to the boldness of the logo.

Business card mockups. The black card is showing the secondary logo type and the front white card is her "full" primary logo complete with her logo brand mark and established dates.

I made several mockups of her brand to show the absolute scalability and ease of use of all of her logos across multiple brand / industry marketing options.

Using a variety of mockups for a logo brand completely illustrates why it's so important to have a variety of logos in your brand - especially if you are looking to scale and will have different offers and products in the future.



ShowIt website for Luxe Hair Artistry - infusing her already made brand from month ago - this gorgeous site was created!

Always mobile and tablet ready!







Luxe Hair Artistry | Voted Best In Central Texas ’20 & ’21

Luxe Hair Artistry | Voted Best In Central Texas ’20 & ’21

Idelisse, is a professional stylist and luxury blonding artist, serving the beautiful ladies of Killeen, Texas for over twenty years.