Client Brief
The client was a marketplace for buying and selling new/used medical equipment. The desired tone for the ads was "caring" and "community oriented".
The target audience was families with medical needs who are not be able to afford expensive medical equipment and families with medical equipment they no longer use but can donate.
Location: USA
Industry: Non-profit
Ads
Audience 1: People buying
Headline: Get durable medical equipment today
Description: Supplies, machinery, and more
Primary Text: Everyone deserves the right care. Browse the LittleWins listing to easily purchase medical equipment for your family 💜
Headline: No medical insurance, no problem
Description: Easily buy medical equipment
Primary Text: Taking care of your health shouldn’t be a big challenge. At LittleWins, we’ve made buying medical equipment a hassle-free experience for you and your family. Simply browse through our listing and get what you need. Our community’s got you covered.
Headline: Quality medical equipment for everyone
Description: Purchase healthcare equipment
Primary Text: Our priority is getting you the healthcare equipment you need. Mobility aids, diagnostic tools, and everything in between - we want to make sure you and your loved ones always have access to the right equipment. The process is simple and stress-free: browse through our listing and purchase what you require. We’re here for all your big and little wins 💜
Audience 2: People looking to sell/donate
Headline: Sell/donate out-of-use medical supplies
Description: Pass it on to someone in need
Primary Text: A family out there might need that piece of medical equipment lying free in your home. Sell/donate it now on LittleWins 💜
Headline: Donate medical equipment
Description: It’s a little win for all
Primary Text: Getting medical equipment can be overwhelming. Why not make it easier for
someone out there? At the LittleWins marketplace, you can donate medical equipment to support someone in their healthcare journey. Mobility aids, hospital beds, diagnostic tools and more, we’ll take ‘em and ensure every donation goes to a family in need.
Headline: Sell/donate medical equipment
Description: Medical aids, tools, supplies…
Primary Text: It’s a good day to make someone’s life easier 💜 Sell or donate medical equipment on the LittleWins marketplace! Our mission is to help families get access to the right medical equipment without it being overwhelming. Your help could be essential in making sure we get there.
