I undertook a challenging project to revamp the landing page of a digital government website as part of an interview process. Within a 48-hour timeframe, my mission was to envision a comprehensive redesign that not only addressed existing issues but also elevated the overall user experience. In my presentation, I meticulously analyzed the website's pain points, proposed innovative design solutions, and delivered a complete visual overhaul, aligning with the government's mission and user needs. This project showcases my ability to thrive under pressure and deliver impactful UX/UI improvements.

I thoroughly examined the portal's homepage, highlighting its positive aspects such as an exceptional color palette, efficient information organization, clear menu structure, and robust search functionality. However, I also identified areas for improvement, including mobile compatibility issues and text legibility concerns. To enhance citizen experience, I recommended addressing these issues and proposed the consideration of user personas, including people with special needs, elderly users, illiterate individuals, and those with limited computer literacy. Additionally, I suggested implementing new features such as guided tours, 24/7 support, comprehensive information pages, user profiles, secure transactions, user surveys, and real-time updates. Furthermore, I advocated for the integration of an AI-powered chatbot and virtual assistant to provide immediate assistance, enhance accessibility, and streamline user interactions. My Design Process:1. Research: Conducted a thorough examination of the Digital Egypt portal homepage.2. Analysis: Identified positive aspects and areas for improvement based on design principles and user experience.3. Recommendations: Provided suggestions to address identified issues and enhance user experience.4. Persona Development: Defined user personas to ensure inclusivity and consider diverse user needs.5. New Ideas: Proposed innovative features and functionalities to enrich the portal's capabilities.6. AI-Powered Chatbot Integration: Recommended the integration of an AI-powered chatbot and virtual assistant to provide immediate assistance and enhance accessibility.Overall, my design process involved a comprehensive analysis of the portal's current state, followed by strategic recommendations and innovative ideas to improve usability and cater to the diverse needs of citizens accessing government services through the portal.