Casa Gispert: Tradition Meets Innovation in 3D Visualitzation

Alex

Alex Amat

Casa Gispert: Tradition Meets Innovation Throught CGI Visualitzation

The Strategic Challenge

Casa Gispert, a historic Barcelona brand established in 1851, was envisioning a new retail concept. In collaboration with Estudio Tomas López, the goal was to communicate the future store experience with clarity and realism, helping stakeholders visualize the design before execution.

Creative Execution

I developed all 3D visualizations using 3ds Max + Corona Renderer, focusing on the material palette, lighting, and brand-specific atmosphere. The challenge was to capture both the warmth of tradition and the modern functionality of the new concept.

Results & Impact

The final renders provided Casa Gispert with a compelling vision of its new physical store, supporting design decisions and offering a persuasive communication tool for both internal and external stakeholders.
Role: 3D Artist & Retail Visualization
Client: Casa Gispert (via Estudio Tomas López)
Duration: 3 weeks
Deliverables:
4 Photorealistic interior renders (multiple views)
Exterior storefront visualization
Lighting and atmosphere studies
Material and spatial storytelling
Tools: 3ds Max + Corona Renderer
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Posted Sep 11, 2025

Crafted photorealistic 3D renders for Casa Gispert’s new retail concept, bringing heritage and customer experience to life through CGI.