Casa Gispert: Tradition Meets Innovation Throught CGI Visualitzation
The Strategic Challenge
Casa Gispert, a historic Barcelona brand established in 1851, was envisioning a new retail concept. In collaboration with Estudio Tomas López, the goal was to communicate the future store experience with clarity and realism, helping stakeholders visualize the design before execution.
Creative Execution
I developed all 3D visualizations using 3ds Max + Corona Renderer, focusing on the material palette, lighting, and brand-specific atmosphere. The challenge was to capture both the warmth of tradition and the modern functionality of the new concept.
Results & Impact
The final renders provided Casa Gispert with a compelling vision of its new physical store, supporting design decisions and offering a persuasive communication tool for both internal and external stakeholders.