Phadera Skincare Landing page

Idea & Goal

This landing page was created for natural skincare cosmetics by the brand Phadera. Their products are carefully crafted with modern active ingredients and each undergoes strict testing to ensure safety and effectiveness. The company embraces eco-friendly packaging.

Task

Update the website's design to enhance and align with Phadera's brand identity, incorporating modern aesthetics, natural elements, and a fresh color palette to create a cohesive and engaging online presence while improving overall user navigation.

Typography & Colors

The combination of Agrandir and Inter creates a harmonious balance between sophistication and readability. The contrast between the two fonts helps establish a visual hierarchy, guiding the viewer's attention through the page while maintaining a consistent and cohesive look.

Header and Titles (Agrandir): Agrandir, with its bold and striking appearance, lends a sense of elegance and modernity to the headers and titles of the landing page. Its clean lines and distinctive letterforms make a strong visual impact, drawing attention to key messages and headlines.

Body Text and Subheadings (Inter): Inter, known for its excellent readability and versatility, complements Agrandir perfectly. Its balanced proportions and clarity make it ideal for body text, ensuring easy readability while maintaining a modern and friendly feel. Inter's range of weights and styles can be utilized for subheadings, providing hierarchy and enhancing the overall visual appeal.

Color palette: corresponds to the theme of the project with its softness and freshness. A combination of energizing green and orange, brand colors was used to add important access in design.

Design System & Layout

A universal 12-column desktop grid with a screen width of 1440 pixels was used for the design layout. Margins are 150 pixels. Gutters are 20 pixels. A minimalistic UI kit was assembled with a minimum number of details and UI elements.