Asset Tracker | GumGum, Java,SpringBoot, Angular
GumGum provides the platform that delivers the next generation of contextual
intelligence, industry leading dynamic ad creatives, and the ability to measure and
optimize advertising campaigns to better understand a consumer's mindset that
captures attention and drives action and outcomes. Gumgum is an ad exchange like
trading exchange. It facilitates publishers (websites/apps) and DSPs(products like
Ferrari,Apple etc). Asset tracker manages all the life cycle events from getting an ad
request from browser validating the bid request and initiate bidding processes
among DSPs. Electing an winner and make sure the ad is served on the publisher
website.
