Archery Park NZ GA4 Setup & Configuration

OVERVIEW

Archery Park NZ, a premier online store for archery products and accessories, decided to switch to Google Analytics 4 (GA4).

CHALLENGE

Transition to GA4 and retain key marketing metrics in the new platform.

SOLUTION

Deploy GA4 tags using Google Tag Manager (GTM), adhering to industry standards and Archery Park NZ's specific requirements. We also designed a custom marketing report in GA4 to measure their marketing campaigns performance that aligned with what the business had been seeing in Universal Analytics (GA3).