PPC: Live Event Ticket Sales
Kelvin Deveaux
Social Media Manager
Social Media Marketer
UGC Creator
Canva
Facebook Business Manager
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Marketing For The Culture (MFTC) is an event held by the African American Marketing Association (AAMA), a professional networking community of individuals within the world of marketing. This event was led by the organization's President, Michelle Ngome. Together, Michelle and I crafted a marketing strategy that would give the MFTC event the best chance to succeed on the very first try.
The Spark ✨
Although Michelle is has provided exceptional marketing services to her greater than 15 years, she decided to enlist Kelvin for the duties of implementing the paid advertising campaign. With the goal of informing aspiring/current marketing professionals near Atlanta,GA as to how MFTC would be beneficial to them if they purchased tickets and attend the event.
The Stats 💯
Timeline: 3 months
Budget: $2000 fixed budget
Deliverables: List some deliverables that the independent gave.
• To deliver information in a concise and motivating way that prompts ticket purchases
• To manage ad budget in a way that generates the highest yield for the most efficient cost, without going over the preset budget.
• Facilitate easy transition for ticket buyers to complete purchase to increase success rate
Michelle Ngome
AAMA President
Kelvin gave MFTC a good launch that really has set the tone going forward for all of our future events! He was able to reach so many people in way that wouldn't have been possible without his expertise, he truly made my job a lot easier and I will definitely continue to use him going forward 💪
2022
