Account management refers to the process of overseeing and managing relationships with clients or customers. It involves building and maintaining relationships, understanding customer needs, and ensuring that the customer's goals and objectives are met. Account management typically includes activities such as regular communication, problem-solving, upselling or cross-selling, and tracking key performance metrics. The ultimate goal of account management is to keep customers satisfied and loyal to the company or organization. Account management also involves strategic planning to maximize the value and profitability of each customer account. This may include identifying opportunities for growth, identifying new markets or segments, and developing strategies to retain and expand the customer base. Account managers typically act as the main point of contact for the client, serving as a trusted advisor and advocate for their needs within the company. They work closely with different departments, such as sales, marketing, and customer service, to ensure that the client's expectations are met.