Dessert Cloud Kitchen - Brand Strategy
Raghad Muhalhal
Brand Strategist
Copywriter
Miro
About
Chatter is a new dessert brand that aims to be the go-to innovative stop for desserts that
disrupt the market.
The Task
To create a sustainable brand strategy that is young, cool, and mostly appeals to Gen Z. Since they're a cloud kitchen, our touch points should mainly focus on packaging and how to further make the customer experience delightful.
My Role
Lead brand strategist
Art director
Copywriter
Rumor Has It
A ’90s-inspired look and feel. Crazy, colorful, and vibrant. The logo is inspired by ’90s magazine cut-outs that were used for letters. It’s playful and can be used in many different variations which makes it adaptable as well.
Eat the damn donut
Summary:
Chatter is the young and hip dessert cloud kitchen that needs to constantly adapt to the ever-changing trends.
2022
