Logo Animations For a Finance Company

I was hired to create a logo animation in three versions for Lionpoint, a US based global consulting firm. 

After studying the Lionpoint logo, I opted for a mechanical flourish to introduce the brand in a fast, evolving motion, aiming to reflect a sleek and professional image. I sectioned the logo in 28 separate parts and carefully animated each part to create an introductory animation for the logo.

I also created kinetic typography elements to complement the core animation. The first two animations share this visual narrative but differ subtly in pacing, introduction, kinetic typography and secondary elements.

For the third version, I designed a completely different visual narrative which uses textures to introduce the Lionpoint logo. Like the first two, I believe this version equally reflects a modern and sleek image, using a smoother motion in a minimally more relaxed pacing.