Overhauled Design Content Site to 2x Revenue (startup)
Increased revenue by 102% primarily through redesigns and A/B tests, reduced churn by 22%, and increased site traffic by 111% through SEO improvements
Web Designer
Product Manager
Figma
Google Tag Manager
SEMrush
Led A/B Testing and Ecommerce Optimizations at Fanatics
Led the development of consumer facing features released across the platform supporting 300+ sites in 12 locales, generating over $280M in additional revenue
eCommerce Manager
Product Manager
Sketch
SQL
Launch and Optimization of Subscription Service (startup)
Led the product, tech, and design teams in the design and development of an ecommerce site and mobile PWA for a subscription box startup, achieving over 100K MA
Product Manager
Business Strategist
Google Analytics
Hotjar
Invision