Israa Idan
Logo & Brand Identity Designer | Strategic & Modern Branding
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I designed a complete luxury brand identity and packaging system for Victoria Chocolate, a high-end chocolate brand that combines royal elegance with modern sophistication.
Project Scope:
• Brand Logo & Visual Identity
• Premium Packaging Design (Gift boxes, chocolate bars, favor boxes, shopping bags)
• Custom Arabic Calligraphy for personalized messages
• Brand Guidelines (Logo usage, color palette, patterns, typography)
• Marketing collateral (Business cards, promotional visuals)
Design Concept: The brand draws inspiration from royalty and timeless elegance. The logo features a sophisticated crown integrated with the word “Victoria” in an elegant script. The color palette consists of deep chocolate brown, warm gold, and cream tones to evoke luxury and indulgence.
I created a cohesive visual language that works beautifully across all touchpoints — from large gift boxes to delicate personalized chocolates with Arabic calligraphy.
Key Deliverables:
• Full brand identity system
• Multiple packaging variations (rigid boxes, magnetic boxes, sleeves, ribbons)
• Shopping bag design
• Custom chocolate arrangements with Arabic greetings
• Brand book / Guidelines
This project was a full branding experience from concept to final assets, aiming to position Victoria Chocolate as a premium choice for gifting and celebrations.
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#ChocolatePackaging
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#BrandIdentity
#LuxuryChocolate
#PackagingDesign
#LogoDesign
#VisualIdentity
#ArabicCalligraphy
#LuxuryDesign
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I designed a modern and dynamic brand identity for FlowPay, a digital payments and fintech solution. The logo features smooth, flowing wave lines combined with an upward arrow and coin elements, symbolizing seamless money movement, speed, security, and financial growth.
The fresh gradient from vibrant green to deep blue conveys trust, innovation, energy, and financial flow — perfect for a modern payment platform.
Scope of Work:
• Primary Logo Design + Variations
• Symbol / Icon Design
• Color Palette (Green to Blue Gradient)
• Typography System
• Brand Applications & Mockups
Tools: Adobe Illustrator
Year: 2025
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I designed a calm and harmonious brand identity for Serenity, a meditation and mental wellness brand. The logo features a smooth, flowing circular symbol that combines elements of a wave, a leaf, and an embrace, representing balance, inner peace, mindfulness, and natural flow.
The soft gradient from teal to gentle purple creates a soothing, trustworthy, and spiritual feel, perfectly aligned with the brand’s mission of promoting mental clarity and emotional wellbeing.
Scope of Work:
• Primary Logo Design + Variations
• Symbol / Icon Design
• Color Palette (Calming Teal to Purple Gradient)
• Typography System
• Brand Applications & Mockups
Tools: Adobe Illustrator
Year: 2025
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I designed a clean and professional brand identity for Horizon Homes, a trusted real estate and property development company. The logo features a stylized house roof combined with a rising sun and mountain silhouette, symbolizing new beginnings, growth, stability, and a bright future.
The design uses a strong navy blue paired with warm gold accents, conveying trust, professionalism, luxury, and aspiration — perfect for the real estate industry.
Scope of Work:
• Primary Logo Design + Variations
• Icon / Symbol Version
• Color Palette (Navy Blue + Gold)
• Typography System
• Brand Applications & Mockups
Tools: Adobe Illustrator
Year: 2025
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I designed a bold and powerful brand identity for PeakForge, a fitness and strength training brand. The logo combines a stylized mountain range with a barbell and a sharp ascending arrow, symbolizing the journey to reach the peak of physical performance, resilience, and personal growth.
The design conveys strength, determination, and progress with sharp geometric shapes and a strong color contrast of black and vibrant orange, creating a modern yet aggressive sports aesthetic.
Scope of Work:
• Primary Logo Design + Variations
• Monogram/Icon Version
• Color Palette (Black + Fiery Orange)
• Typography Selection
• Brand Applications & Mockups
Tools: Adobe Illustrator
Year: 2025
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I designed a modern and elegant brand identity for Velora, a premium online fashion store. The logo combines sophisticated typography with a custom monogram that merges the letters “V” and “S” in a fluid, feminine, and luxurious way.
The design uses a refined color palette of deep navy blue and soft blush pink, reflecting elegance, modernity, and a sense of fashion-forward confidence. The overall identity feels premium yet approachable, perfect for a contemporary women’s fashion brand.
Scope of Work:
• Primary Logo Design + Variations
• Monogram / Wordmark
• Color Palette
• Typography System
• Brand Applications & Mockups
Tools: Adobe Illustrator
Year: 2025
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Lumina Coffee Brand Identity
I designed a complete brand identity for Lumina Coffee, a modern specialty coffee shop. The core concept draws inspiration from the idea of “awakening” and “radiating positive energy”, which beautifully aligns with the brand name “Lumina”.
The logo features an elegant coffee bean that transforms into rising light rays, symbolizing freshness, vitality, and the first light of a new day. The design is minimal, sophisticated, and versatile, ensuring it works seamlessly across packaging, menus, signage, social media, and digital platforms.
Scope of Work:
• Primary Logo Design + Variations
• Secondary Logo & Icon
• Color Palette (Warm neutrals, rich brown, and golden accents)
• Typography System
• Full Visual Identity Guidelines
• Brand Applications & Mockups
Tools: Adobe Illustrator
Year: 2025
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